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	<title>caseyjohnellis.com &#187; Strategy</title>
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		<title>How to Increase Sign-ups by 200%</title>
		<link>http://caseyjohnellis.com/how-to-increase-sign-ups-by-200/</link>
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		<pubDate>Mon, 31 Oct 2011 22:48:38 +0000</pubDate>
		<dc:creator>caseyjohnellis</dc:creator>
				<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[From the ThinkVitamin blog: He said that they tested various phrases on the Highrise homepage for the call-to-action button. They originally had used various permutations of “Free Trial” and “Sign-up for Free Trial”. Then they tested the phrase: “See Plans &#8230; <a href="http://caseyjohnellis.com/how-to-increase-sign-ups-by-200/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>A Little Less Conversation &#8211; The Ascending Close</title>
		<link>http://caseyjohnellis.com/a-little-less-conversation-the-ascending-close/</link>
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		<pubDate>Mon, 10 Oct 2011 22:12:41 +0000</pubDate>
		<dc:creator>caseyjohnellis</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Ascending Close]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[An interesting trend in Internet marketing is to deliberately under-inform prospects re what you&#8217;re product is about. You provide just enough info to get them to click on the link to the next thing, which provides them with just enough &#8230; <a href="http://caseyjohnellis.com/a-little-less-conversation-the-ascending-close/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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