I found a page on Seth Godin’s website (http://sethgodin.com) where you can download a bunch of his stuff for free. If you have even an inkling of entrepreneur in you then Seth Godin is all types of awesome – Just take my word for it and go look.
Of special note is “The Bootstrappers Bible” – which is only available until the 30th of December. Seriously, do yourself a favour and go download everything on this page: http://sethgodin.com/sg/free_stuff.asp
Here’s how to tell if your Internet Marketing guy is a noob… I can’t get over how often I see this – Even from companies that are reputable.
Correct me if I am wrong here by all means… I don’t profess to be the expert on Internet marketing by any stretch… To me this just seems common sense.
Being able to succinctly define and communicate what your business does is important for two reasons…
How succinctly can you communicate your business to a potential customer? There is an expression in sales called the “elevator pitch” – You would use your elevator pitch if you found yourself in an elevator with a prospect (i.e. potential customer) with 60 seconds to pitch (i.e. present your value proposition and call them to action).
Here’s my elevator pitch for the Tall Poppy Group:
We consult with our clients to help take their business or product to its full market potential by leveraging the Internet, technology and outsourcing. We also provide a range of services like web development, Internet marketing using social media and SEO, mobile app development, and more. If you like I can come and meet you when we have more time for a free consultation.
Nice right? See the formula?
Unfortunately, nowadays we don’t have 60 seconds to play with. We have 140 characters… So what does the pitch look like then?
Here’s a few variations I just came up with
“Get the WEB working for YOU. Websites, Internet marketing, Social media, SEO, etc. Free consult! Click to book > http://su.pr/2VIoVw”
“Put the WEB to work for YOU. Websites, Internet marketing, Social media, SEO, etc. Free consult! Click to book > http://su.pr/2VIoVw”
“We can make the Internet fetch you a latte, bake you muffins, and file your BAS. Book a free consult TODAY! http://su.pr/2VIoVw”
“We make the Internet your biatch. Get in touch. http://su.pr/2VIoVw” << My favorite… It’d go great on a T-shirt at a conference. Not sure if it’s the image I want to project though.
Similar formula, just a LOT shorter and a LOT more compelling. Remember – the goal is to define it, be succinct, and STAND OUT!
What’s your Twitter pitch? Share it with us!
One of my guys sent me this “Cheat Sheet” about the comparative value of the different social media platform for marketing and brand exposure. It’s a pretty cool breakdown of what the different platforms do well, and not so well, for your business or brand.
