The text of this Facebook scam is as follows:
Title: In Memory of Steve Jobs, we’re Giving Away 1000 iPad 2′s
Link (DO NOT CLICK): http://promo-ipad.net/?801&fb_comment_id=fbc_10150343605577550_19262669_10150344652707550
URL: promo-ipad.net
Body Text: To celebrate the life of Steve, we have decided to give away 1000 iPad 2′s to honour Steve, who passed away earlier this week.
Fortunately it doesn’t seem to be malicious at this stage – The page you get taken to simply asks you to re-share the link on Facebook and put the text “Thank you Steve” in your status. It looks like an experiment to me, or a sort of guerrilla tribute to Steve Jobs.
That said, as this picks up momentum on Facebook and more people re-share it it’s quite possible that the author could pivot the scam into something more malicious. The tendency with scams is the more popular they are the more trusted they become, and the more popular they get as a result.
A few thoughts…
- Steve Jobs died just over a week ago. They are giving away 1000 iPad’s. When I check they had 198 left… It’s been on 198 for a day now – Have they stopped giving them out? Forgotten perhaps? Or maybe the scammer is leverage the “scarcity principle” – If a person thinks that they are about to “miss out” they are far more likely to act without thinking things through.
- The end date is October 16th 2011. It’s October 16th 2011 in the USA right now. See the above point.
- How would those running the competition contact you to tell you that you’ve won? They aren’t your friends on Facebook – Are they? Or haven’t you thought this through?
- Where is the competition disclosure statement required by law pretty much everywhere? For that matter – In which jurisdiction is this competition being held? If it was a legal competition this stuff would be there.
- The landing page is copyrighted “Applepromo 2011″. Did anyone actually google “Applepromo” to see who they are or if they are in any way connected with Apple? I guess now that the phrase is in this post we’ll see!
You’ve been warned. Please think before you re-share this stuff. At best it’s a bit of a waste of time spent excited about something that will never happen. At worst it’s a pivot point into identity theft, viral infection, and a host of other fun things naughty people can do once they have your trust.



