I find that people are often ashamed, almost embarrassed to talk about sales and marketing.
“Yeah, we’re going OK, we’re actually… kind of, you know
thinking about how to get better at marketing.”
“I’m thinking about
personal branding… Nothing douchey or anything…”
It’s mostly because both are done badly far more often then they are done well. Here’s a thought for all of you wanting/needing to improve their sales and/or marketing:
Sales and marketing are a fact of business, and indeed a fact of life. If your business has collected any money whatsoever from a customer then you have already committed both the crime of sales and the crime of marketing.
Get used to it. Don’t be ashamed of it. Get better at it.